Advice for eBay beginners

It’s easy to spot new eBay sellers among the millions of professionals just by the quality of their listings. To be sure your listings stand out in a good way, follow these simple rules to help turn your web traffic into successful business.

  • Proofread your listings to be sure they’re free of misspellings and typos.
  • Steer clear of titles lacking search terms – words such as cute, wow and nice are not terms buyers will search for.
  • Avoid colored backgrounds that make it more difficult to read the text on the page.
  • Limit the number of type fonts you use to one or two.
  • Don’t ignore your “About Me” page, which only 5 percent to 10 percent of sellers actually use, says Terry Gibbs, author of The Auction Revolution.
  • Don’t overcharge for shipping; it irritates buyers and reduces the chances of selling your item.
  • Don’t ignore PayPal. Buyers want the opportunity to pay electronically; asking for a money order or check makes buyers suspicious.

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