Why SEO is an important facet of Online Public Relations

I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]

Big Brand Media Wants A Google Bailout

It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the [...]

Brand loyalty doesn’t come cheap

The economy may be pushing prices lower, but when it comes to brand loyalty consumers still aspire to lofty expectations. That’s the conclusion of the latest BrandKeys customer loyalty survey and it could portend a strategy change in internet marketing for brands that are trying to hold the high ground.

Brand value, according to BrandKeys CEO [...]

Google Won’t Remove that Page You Don’t Like, But You or Your SEO Can

Google’s head of web spam (a division of the engine’s search quality division) recently posted a piece entitled, Why Google Won’t Remove that Page You Don’t Like. An excerpt:
Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on the web about me that I really don’t like. Is there [...]

5 Ways to Keep Abreast of What’s Happening in Your Niche

While learning about things outside your niche is always encouraged too, you should always be on the look out for new strategies and trends that pertain to yours. This will be incredibly beneficial to you for staying competitive. Your thoughts?.
Following are a few tools you should be using to do just that.
1. StumbleUpon
StumbeUpon [...]

Places to leave your stamp offline?

Obviously you can purchase advertising space in newspapers, magazines, radio, television, etc. But lets face it, paying for ad space can get pricey, so let’s look at a few cheaper ways to brand your business away from the computer, because shockingly, some people still don’t spend their entire day on the Internet.
Stickers
Giving your customers free [...]

Wake Up Call – People Use the Internet to Shop

Results from a survey conducted by Cambridge-based Internet design and marketing company, Netflare revealed some startling statistics about small businesses and eCommerce.
Stats like:
- 23% of sites hadn’t been updated since their launch leading to inaccurate and obsolete content
- Only 8% even had an eCommerce element to their site
- 25% had no way of tracking online [...]

Ways RSS Feeds Can Benefit Your Business

Google Reader is one of my favorite features that Google offers because it allows me to read the latest articles and posts from nearly every website and blog that I read on a regular basis all in one place.
This can be a tremendous time-saver and tool to keep you up to date on all of [...]

Top 10 Myths About Networking

Here are 10 of the worst myths about networking, and their current, more sensible replacements:
1. Networking means meeting as many people as you can.
If possessing a huge stack of business cards or having met every business person in your city was a ticket to riches, this might be true. But it’s not. Networking gives you [...]

50+ Ways to Optimize Your Website for Christmas Conversions

The Christmas shopping season is upon us, and retailers both online and off are enjoying heavy sales. You need to get a piece of the pie, and optimizing your site is the best way to do it. Take these actions to turn your website into a Christmas cash cow.
Usability
The Christmas shopping crowd isn’t your average [...]