5 Ways To Find & Acquire Customers On Twitter

Emerging platforms create new opportunities to find and acquire the lifeblood of your business—customers. Twitter is the breakthrough product of 2009 because of its unique ability to create lightweight and fluid conversation—in near real time—around just about any topic.
Let’s look at 5 ways you can leverage the platform to build your business:
1. Twitter Search (The [...]

US: Retail traffic still down

Not much good news is comes out of the retail industry lately, consumer confidence is at an all-time low and retailers have reported steep declines in revenue. The economic downturn also continues to impact overall visits to online retailers, which was down 7% for the week ending Feb. 21, 2009 as compared to the previous [...]

Make ‘Someday’ Happen Today

Here’s what it takes to implement your big idea in 10 minutes a day.
Aristotle observed that every living organism has an inner force, a vitality that propels that organism to be fulfilled. He called that state of being entelechy.
Everyone has an entelechy, a vital force that is yearning to be expressed.  The entelechy of an [...]

Debunking Six Social Media Myths

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free
Source: BusinessWeek
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]

Why having a search budget might not be necessary

Really interesting post from The Rimm-Kaufman Group on why you shouldn’t have a search budget, maybe it’s time to change our thinking in this current economic climate – the sky’s the limit perhaps!
Investment Banks call me just about every week these days, asking whether our clients’ search budgets are growing or shrinking given the state [...]

Top 7 Hiring Mistakes for Startup Businesses

Avoid these pitfalls and build a team of talented employees.
Building great teams is never easy.
A quick look at the sports world confirms this. Coaches come and go, players are free to seek new teams and owners are free to sign players who fit certain roles within the limits of payroll.
In business, it’s equally difficult. [...]

Total Search Marketing

It’s been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the [...]

5 Ways to Keep Abreast of What’s Happening in Your Niche

While learning about things outside your niche is always encouraged too, you should always be on the look out for new strategies and trends that pertain to yours. This will be incredibly beneficial to you for staying competitive. Your thoughts?.
Following are a few tools you should be using to do just that.
1. StumbleUpon
StumbeUpon [...]

12 Reasons for Investing in a Franchise

There are some obvious advantages in investing in a franchise, the most important being that you will be buying into a tried and tested business concept. It may more expensive, (although there are some low cost franchise oppotunities out there), than starting your own business in the same sort of market but it does bring [...]

Places to leave your stamp offline?

Obviously you can purchase advertising space in newspapers, magazines, radio, television, etc. But lets face it, paying for ad space can get pricey, so let’s look at a few cheaper ways to brand your business away from the computer, because shockingly, some people still don’t spend their entire day on the Internet.
Stickers
Giving your customers free [...]