Two new improvements to Google results pages

Today we’re rolling out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions — both of which help guide users more effectively to the information they need.
More and better search refinements
Starting today, we’re deploying a new [...]

Big Brand Media Wants A Google Bailout

It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the [...]

Does Google Care If A Link Is Underlined?

A visitor dropped by my site asking whether Google cared about a link’s styling. I got in touch with Matt Cutts, and he was nice enough to take a few minutes to share an answer. Here’s what Matt said:
“This is something that can go both ways. On a graphics-heavy site where it was the design [...]

Google Won’t Remove that Page You Don’t Like, But You or Your SEO Can

Google’s head of web spam (a division of the engine’s search quality division) recently posted a piece entitled, Why Google Won’t Remove that Page You Don’t Like. An excerpt:
Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on the web about me that I really don’t like. Is there [...]

SEO 3.0 = Digital Asset Optimization

Our industry rolls along at breakneck speed. We are peeking around the corner trying to get a glimpse of Web 3.0 and big brand marketers are certainly investing heavily in the digital assets that make your user experience more engaging. Problem is that the search engines are still firmly rooted in Web 1.0. At Agency.com [...]

Ads on Google News

It’s the last thing newspapers need. You can almost hear the gnashing of teeth, the hair-pulling, and the calls in to legal.
Not now Not Google
But it’s true – Google’s longstanding policy of no advertising on the Google New site is becoming less policy than loose guideline. As John Battelle so aptly puts it, “shtstorm to [...]

When Pay Per Click Is NOT Right For You

One of my main job functions is recommending online marketing strategy for specific client situations. Over the last five years, I’ve looked at a lot of different client situations in a variety of verticals.
Often, we provide a comprehensive proposal and suggest the whole package: PPC, SEO, Call Tracking, Social Media, Email Marketing, and Omniture Analytics.
But [...]

5 Reasons You Should Link Out to Others From Your Website

There’s a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could:

Harm their reputation
Damage their search engine rankings
Cost them [...]

What If A Client Doesn’t Like Link Building?

What if you have a client who wants SEO but simply does not want you to do any link building even though, over and over and over, you’ve told this sweet client that link building is a key component of doing well online? I’m not talking about the outright purchasing of links here either. I’m [...]

Debunking Six Social Media Myths

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free
Source: BusinessWeek
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]