My SEO “must have” extensions for Firefox

There are a lot of different Firefox extensions, plugins, scripts and more for doing SEO, but which ones really make a difference? Here’s my list of “must haves” for doing SEO with Firefox.
My SEO “must haves” for Firefox
1) Firebug
Firebug is a powerful web development tool that helps you to “see” your HTML, CSS and Javascript [...]

User info stolen from music site

The music streaming service Spotify has been targeted by hackers.
The Swedish company says people’s personal details, including e-mail addresses, dates of birth and billing addresses, were all stolen.
However, it is thought credit-card details, which were handled by a third party, have remained secure.
Spotify has apologised for the security lapse and advised users who registered on [...]

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies.
MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to [...]

Brand loyalty doesn’t come cheap

The economy may be pushing prices lower, but when it comes to brand loyalty consumers still aspire to lofty expectations. That’s the conclusion of the latest BrandKeys customer loyalty survey and it could portend a strategy change in internet marketing for brands that are trying to hold the high ground.

Brand value, according to BrandKeys CEO [...]

Google Won’t Remove that Page You Don’t Like, But You or Your SEO Can

Google’s head of web spam (a division of the engine’s search quality division) recently posted a piece entitled, Why Google Won’t Remove that Page You Don’t Like. An excerpt:
Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on the web about me that I really don’t like. Is there [...]

12 Easy Mistakes that Plague Newcomers to the SEO Field

I’ve been working with a lot of newcomers to SEO lately thanks to our PRO membership Q+A (BTW – sorry for the delays, the volume’s tripled in the last 3 weeks, so we’re a bit overwhelmed). It’s been a great learning experience and I’ve gotten to see many of the struggles and misconceptions that affect [...]

When Pay Per Click Is NOT Right For You

One of my main job functions is recommending online marketing strategy for specific client situations. Over the last five years, I’ve looked at a lot of different client situations in a variety of verticals.
Often, we provide a comprehensive proposal and suggest the whole package: PPC, SEO, Call Tracking, Social Media, Email Marketing, and Omniture Analytics.
But [...]

5 Reasons You Should Link Out to Others From Your Website

There’s a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could:

Harm their reputation
Damage their search engine rankings
Cost them [...]

What If A Client Doesn’t Like Link Building?

What if you have a client who wants SEO but simply does not want you to do any link building even though, over and over and over, you’ve told this sweet client that link building is a key component of doing well online? I’m not talking about the outright purchasing of links here either. I’m [...]

Debunking Six Social Media Myths

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free
Source: BusinessWeek
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]