Total Search Marketing

It’s been a long held concept that natural search, aka SEO, is a top internet marketing tactic for acquiring better conversions, leads, and ROI. Now, eConsultancy has collected data and documented a study in the U.K. showing that natural search is the best tactic for generating online leads, concluding it is greatly underused despite the [...]

5 Ways to Keep Abreast of What’s Happening in Your Niche

While learning about things outside your niche is always encouraged too, you should always be on the look out for new strategies and trends that pertain to yours. This will be incredibly beneficial to you for staying competitive. Your thoughts?.
Following are a few tools you should be using to do just that.
1. StumbleUpon
StumbeUpon [...]

Places to leave your stamp offline?

Obviously you can purchase advertising space in newspapers, magazines, radio, television, etc. But lets face it, paying for ad space can get pricey, so let’s look at a few cheaper ways to brand your business away from the computer, because shockingly, some people still don’t spend their entire day on the Internet.
Stickers
Giving your customers free [...]

50 office-speak phrases you love to hate

Management speak – don’t you just hate it? Here are the 50 of the best (worst) examples.
1. “When I worked for Verizon, I found the phrase going forward to be more sinister than annoying. When used by my boss – sorry, “team leader” – it was understood to mean that the topic of conversation [...]

What’s in a name?

It begins with an idea that you can’t stop thinking about. Eventually, after discussions with friends and family and many hours working with spreadsheets or a calculator, the idea becomes a decision to start a business.
Once you have made that decision there are suddenly many more things to think about, with the first one being [...]

Wake Up Call – People Use the Internet to Shop

Results from a survey conducted by Cambridge-based Internet design and marketing company, Netflare revealed some startling statistics about small businesses and eCommerce.
Stats like:
- 23% of sites hadn’t been updated since their launch leading to inaccurate and obsolete content
- Only 8% even had an eCommerce element to their site
- 25% had no way of tracking online [...]

Ways RSS Feeds Can Benefit Your Business

Google Reader is one of my favorite features that Google offers because it allows me to read the latest articles and posts from nearly every website and blog that I read on a regular basis all in one place.
This can be a tremendous time-saver and tool to keep you up to date on all of [...]

Pursuing Venture Capital

Determine whether you’re a good candidate for institutional VC funding
Does your business qualify for institutional venture capital? Run through this diagnostic test to find out how suitable your business is for funding.
1.Are you a technology company? Technology is the stuff of gods for venture capitalists. With proprietary technology, a company can dominate a market [...]

Top 5 SEO and Link Building Challenges for 2008

Fear has infected the entire Web community — not just link buyers and sellers. Google’s public attack on paid links has caused a flood of scared Webmasters who are scared to link to other sites. Google’s assault on paid links has forced Webmasters to ask: What is a paid link?
Here are the top five [...]

Google vs. MSN on Paid Links and Cloaking

Don’t buy paid links! Paid links are bad! Don’t cloak either. Search engines don’t allow it. You’ve all heard this before right?
Well as it turns out, not ALL search engines are as hard line on these issues as some claim to be. MSN Live specifically has now gone on the record that none of the [...]