Two new improvements to Google results pages

Today we’re rolling out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions — both of which help guide users more effectively to the information they need.
More and better search refinements
Starting today, we’re deploying a new [...]

Why SEO is an important facet of Online Public Relations

I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]

Big Brand Media Wants A Google Bailout

It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the [...]

5 Steps to Ranking #1 on Twitter for a Keyword

Twitter is HOT, HOT, HOT! It is now a powerful and popular online marketing tool that everyone should be taking advantage of. We are going to be doing a two part series on twitter and the first part will cover details regarding optimizing your profile for SEO. It has been noted that twitter is ranking [...]

Twitter Changes Prioritize Search, Trends And Featured Users

San Francisco-based Twitter Inc. has added a more powerful and prominent search function to its popular free micro-blogging service, along with new features for tracking the service’s most-discussed trends and users, in an expansion of a limited test begun last month. On Friday Twitter began rolling out the new features, contained in a [...]

The Life and Times of A Twitter Link

Twitter is a fast moving world and what you say can easily be missed by your loyal followers.  But just how fast moving are your followers’ twitter streams?  Thanks to the URL shortening service bit.ly we now know the answer is just a brief five minutes.

We asked the author of @thewholeworld, who has about 2,500 [...]

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies.
MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to [...]

Google Won’t Remove that Page You Don’t Like, But You or Your SEO Can

Google’s head of web spam (a division of the engine’s search quality division) recently posted a piece entitled, Why Google Won’t Remove that Page You Don’t Like. An excerpt:
Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on the web about me that I really don’t like. Is there [...]

12 Easy Mistakes that Plague Newcomers to the SEO Field

I’ve been working with a lot of newcomers to SEO lately thanks to our PRO membership Q+A (BTW – sorry for the delays, the volume’s tripled in the last 3 weeks, so we’re a bit overwhelmed). It’s been a great learning experience and I’ve gotten to see many of the struggles and misconceptions that affect [...]

SEO 3.0 = Digital Asset Optimization

Our industry rolls along at breakneck speed. We are peeking around the corner trying to get a glimpse of Web 3.0 and big brand marketers are certainly investing heavily in the digital assets that make your user experience more engaging. Problem is that the search engines are still firmly rooted in Web 1.0. At Agency.com [...]