One of my main job functions is recommending online marketing strategy for specific client situations. Over the last five years, I’ve looked at a lot of different client situations in a variety of verticals.
Often, we provide a comprehensive proposal and suggest the whole package: PPC, SEO, Call Tracking, Social Media, Email Marketing, and Omniture Analytics.
But [...]
Filed under: Internet, Web, google, pay per click, ppc, selling | 1 Comment »
Really interesting post from The Rimm-Kaufman Group on why you shouldn’t have a search budget, maybe it’s time to change our thinking in this current economic climate – the sky’s the limit perhaps!
Investment Banks call me just about every week these days, asking whether our clients’ search budgets are growing or shrinking given the state [...]
Filed under: Business, Financial, Internet, advertising, business goals, business growth, finance, search engine marketing, search engine optimization, selling, seo | Leave a Comment »
There are some obvious advantages in investing in a franchise, the most important being that you will be buying into a tried and tested business concept. It may more expensive, (although there are some low cost franchise oppotunities out there), than starting your own business in the same sort of market but it does bring [...]
Filed under: Business, Entrepreneurship, business growth, business startup, entrepreneurs, finance, franchise, new business, new markets, niche, raising money, selling, small business | Leave a Comment »
Obviously you can purchase advertising space in newspapers, magazines, radio, television, etc. But lets face it, paying for ad space can get pricey, so let’s look at a few cheaper ways to brand your business away from the computer, because shockingly, some people still don’t spend their entire day on the Internet.
Stickers
Giving your customers free [...]
Filed under: Brand & Product Awareness, Business, Entrepreneurship, Innovation, Internet, Web, Web Entrepreneurs, advertising, business growth, business management, business startup, domains, employer, entrepreneurs, management, marketing, networking, new business, new markets, sales, selling, small business, upselling | 2 Comments »
Good salespeople are worth their weight in gold. That’s why it pays to reward them with a pair of golden handcuffs.
Your salespeople are one of your most valuable investments. You recruit them, train them and trust them with your valued customers. You depend on them to keep your business growing.
So what happens if they leave? [...]
Filed under: Business, Financial, business growth, business management, employees, employer, sales, selling | Leave a Comment »
The website devouring the classified industry could hit $100 million in revenue in 2009 with a couple of minor changes, with the old-line newspaper industry helplessly watching from the sidelines.
Craigslist looks like what it is, a site launched years ago as a personal project that never forgot its users. Though the powers that be at [...]
Filed under: Business, Entrepreneurship, Internet, Web, Web Entrepreneurs, advertising, business growth, craigslist, entrepreneurs, get rich, millionaires, money, selling | 1 Comment »
Determine whether you’re a good candidate for institutional VC funding
Does your business qualify for institutional venture capital? Run through this diagnostic test to find out how suitable your business is for funding.
1.Are you a technology company? Technology is the stuff of gods for venture capitalists. With proprietary technology, a company can dominate a market [...]
Filed under: Business, Entrepreneurship, Financial, business growth, business management, employer, entrepreneurs, get rich, marketing, raising money, sales, selling, success | 1 Comment »
Learn to transform ‘I’m just looking’ into ‘I’ll take it.’
There’s nothing more painful for a new business owner than seeing a shopper walk in the door and walk out empty-handed. THE sale goes up in smoke as does the potential for turning that shopper into a repeat customer. It’s like having all the bases loaded [...]
Filed under: Business, Entrepreneurship, Financial, Internet, cross selling, deal, entrepreneurs, new business, sales, selling, upselling | Leave a Comment »
What is a marketing plan and why is it so essential to the success of your business? Find out here, in the first section of our comprehensive guide to creating a marketing plan.
Firms that are successful in marketing invariably start with a marketing plan. Large companies have plans with hundreds of pages; small companies can [...]
Filed under: Business, Entrepreneurship, Innovation, Web Entrepreneurs, action plan, business growth, entrepreneurs, marketing, new business, new markets, selling, upselling | 2 Comments »
