Presentation Skills for SEO

Good presentation skills are essential in the SEO industry. As well as the multitude of conferences that feature so prominently in our industry, we are also often called on to present SEO clearly (and favourably!) to potential clients and skeptical CEOs.
Having submitted an ambitious number of pitches to SMX London, several of Distilled attended an [...]

Two new improvements to Google results pages

Today we’re rolling out two new improvements to Google search. The first offers an expanded list of useful related searches and the second is the addition of longer search result descriptions — both of which help guide users more effectively to the information they need.
More and better search refinements
Starting today, we’re deploying a new [...]

Why SEO is an important facet of Online Public Relations

I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]

PPC Cannibalization : Are you paying for free traffic ?

What is PPC Cannibalization ?
PPC cannibalization occurs usually when you have strong organic search engine ranking and you are running a PPC campaign on top of that. It’s the % of organic clicks you would have had but that you ended up paying for because the PPC campaign attracted the click.
You may have heard that [...]

Big Brand Media Wants A Google Bailout

It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the [...]

Crawl Your Site for Broken Links, Errors and Duplicate Content

One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines [...]

5 Steps to Ranking #1 on Twitter for a Keyword

Twitter is HOT, HOT, HOT! It is now a powerful and popular online marketing tool that everyone should be taking advantage of. We are going to be doing a two part series on twitter and the first part will cover details regarding optimizing your profile for SEO. It has been noted that twitter is ranking [...]

Does Google Care If A Link Is Underlined?

A visitor dropped by my site asking whether Google cared about a link’s styling. I got in touch with Matt Cutts, and he was nice enough to take a few minutes to share an answer. Here’s what Matt said:
“This is something that can go both ways. On a graphics-heavy site where it was the design [...]

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies.
MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to [...]

Google Won’t Remove that Page You Don’t Like, But You or Your SEO Can

Google’s head of web spam (a division of the engine’s search quality division) recently posted a piece entitled, Why Google Won’t Remove that Page You Don’t Like. An excerpt:
Every few weeks or so, someone contacts me and says “Hey Matt, there’s page out on the web about me that I really don’t like. Is there [...]