Why SEO is an important facet of Online Public Relations

I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]

5 Steps to Ranking #1 on Twitter for a Keyword

Twitter is HOT, HOT, HOT! It is now a powerful and popular online marketing tool that everyone should be taking advantage of. We are going to be doing a two part series on twitter and the first part will cover details regarding optimizing your profile for SEO. It has been noted that twitter is ranking [...]

Twitter Changes Prioritize Search, Trends And Featured Users

San Francisco-based Twitter Inc. has added a more powerful and prominent search function to its popular free micro-blogging service, along with new features for tracking the service’s most-discussed trends and users, in an expansion of a limited test begun last month. On Friday Twitter began rolling out the new features, contained in a [...]

The Life and Times of A Twitter Link

Twitter is a fast moving world and what you say can easily be missed by your loyal followers.  But just how fast moving are your followers’ twitter streams?  Thanks to the URL shortening service bit.ly we now know the answer is just a brief five minutes.

We asked the author of @thewholeworld, who has about 2,500 [...]

Gosh Napoleon Dynamite’s Guide To Social Networking

If you’re not an idiot, you’ve seen the movie. Now, with even bigger hair and sweeter dance moves, five hints on social networking from the master, Napoleon Dynamite!

1. Give, like, creative and real compliments.
“You have a sweet bike. And you’re really good at hooking up with chicks. Plus you’re like the only guy at school [...]

SEO 3.0 = Digital Asset Optimization

Our industry rolls along at breakneck speed. We are peeking around the corner trying to get a glimpse of Web 3.0 and big brand marketers are certainly investing heavily in the digital assets that make your user experience more engaging. Problem is that the search engines are still firmly rooted in Web 1.0. At Agency.com [...]

YouTube Adds Social Features to API

You can already import activities from YouTube into your activity stream on social networks like Facebook and FriendFeed, but now the video sharing site is expanding its API to give all developers access to this data.
The expanded API includes YouTube activities like favoriting, uploading, and commenting on videos, which the company hopes will lead to [...]

5 Reasons You Should Link Out to Others From Your Website

There’s a lot of debate in the web world, particularly in the SEO & marketing departments of mid-size and larger organizations, about whether or not to link out to other websites from their own. People are scared for a number of reasons; they worry that linking out could:

Harm their reputation
Damage their search engine rankings
Cost them [...]

What If A Client Doesn’t Like Link Building?

What if you have a client who wants SEO but simply does not want you to do any link building even though, over and over and over, you’ve told this sweet client that link building is a key component of doing well online? I’m not talking about the outright purchasing of links here either. I’m [...]

Debunking Six Social Media Myths

Using social media to market your business is a good idea. Just don’t plan on getting your whiz-kid nephew to do it for free
Source: BusinessWeek
For companies, resistance to social media is futile. Millions of people are creating content for the social Web. Your competitors are already there. Your customers have been there for a long [...]