Why SEO is an important facet of Online Public Relations

I was recently involved in a conversation regarding the best fit for brand reputation as many legacy PR agencies were arguing that this function should be purely a PR activity rather than a combined, holistic approach to brand reputation. I hadn’t really thought more of that conversation until recently, whilst evaluating potential companies from which [...]

Big Brand Media Wants A Google Bailout

It seems like almost everyone in Big Business is looking for a bailout these days. That’s certainly true of several big brand media companies who, according to an AdAge article today, have told Google they deserve higher rankings in Google’s search results. Not only that, but one executive has also labeled the rest of the [...]

Crawl Your Site for Broken Links, Errors and Duplicate Content

One very overlooked part of the entire SEO mix is making sure that your site does not have broken outbound (or internal) links which either link to error pages, or do not work at all. Furthermore, if your site delivers error pages or links to non-existent pages or files on your server, then search engines [...]

My SEO “must have” extensions for Firefox

There are a lot of different Firefox extensions, plugins, scripts and more for doing SEO, but which ones really make a difference? Here’s my list of “must haves” for doing SEO with Firefox.
My SEO “must haves” for Firefox
1) Firebug
Firebug is a powerful web development tool that helps you to “see” your HTML, CSS and Javascript [...]

Twitter Changes Prioritize Search, Trends And Featured Users

San Francisco-based Twitter Inc. has added a more powerful and prominent search function to its popular free micro-blogging service, along with new features for tracking the service’s most-discussed trends and users, in an expansion of a limited test begun last month. On Friday Twitter began rolling out the new features, contained in a [...]

Report: Growth Of Paid Search Budgets Decline While SEO Budgets Increase

eMarketer’s latest report named Search Marketing Trends: Back to Basics says that in the realm of search marketing budgets, SEO budgets will increase in the next five years, while paid search budgets will decline relative to the overall marketing budgets for companies.
MediaPost reports the growth for SEO campaigns will increase from 17.7% in 2009 to [...]

Brand loyalty doesn’t come cheap

The economy may be pushing prices lower, but when it comes to brand loyalty consumers still aspire to lofty expectations. That’s the conclusion of the latest BrandKeys customer loyalty survey and it could portend a strategy change in internet marketing for brands that are trying to hold the high ground.

Brand value, according to BrandKeys CEO [...]

12 Easy Mistakes that Plague Newcomers to the SEO Field

I’ve been working with a lot of newcomers to SEO lately thanks to our PRO membership Q+A (BTW – sorry for the delays, the volume’s tripled in the last 3 weeks, so we’re a bit overwhelmed). It’s been a great learning experience and I’ve gotten to see many of the struggles and misconceptions that affect [...]

SEO 3.0 = Digital Asset Optimization

Our industry rolls along at breakneck speed. We are peeking around the corner trying to get a glimpse of Web 3.0 and big brand marketers are certainly investing heavily in the digital assets that make your user experience more engaging. Problem is that the search engines are still firmly rooted in Web 1.0. At Agency.com [...]

When Pay Per Click Is NOT Right For You

One of my main job functions is recommending online marketing strategy for specific client situations. Over the last five years, I’ve looked at a lot of different client situations in a variety of verticals.
Often, we provide a comprehensive proposal and suggest the whole package: PPC, SEO, Call Tracking, Social Media, Email Marketing, and Omniture Analytics.
But [...]